It’s a very emotional thing for people and I think to be able to have music and ice cream is a really nice way to reach people, to have us all understand that we’re all part of something bigger.īaltin: It’s true I guess. And to be able to connect with that, along with a delicious ice cream, which is, in its own funny little way, more than just food. Music is this wonderful vehicle and powerful thing, then when you combine it with the message, the heart, the love, that comes through, it’s transcendent. But I always felt like there’s something behind it, there’s something about this brand that’s more than, “Here’s some ice cream, eat some ice cream.” There’s something there so I felt there was a camaraderie there that made it a good partnership for us.īaltin: Jerry, could you have ever imagined as a music fan that one day you’d be working with Bob Marley’s family? So then I met Jerry today so I know they’re real. I didn’t even know if Ben & Jerry was real (crack up). I always kind of felt like something about them that was different. Marley: I’ve been a fan of Ben & Jerry’s for a long time before even this was happening. So the flavor was out last year and I think we were all so happy with it that we wanted to bring it here. The idea coming to team with the Marley family and the Bob Marley Foundation because of the values and the legacy of Bob Marley and the idea of equality and people working together just seemed like such a good fit for Ben & Jerry’s because the company has tried to espouse those values. Greenfield: I think the idea initially came last year from Ben & Jerry’s in the U.K. They try and they try and try, but One Love Ben & Jerry ice cream, they cannot stop it (laugh).īaltin: Where did the idea originally come from? Last year, Ben & Jerry’s unveiled Satisfy My Bowl, a banana ice cream with caramel and cookie swirls with chocolatey peace signs, to honor the 30th anniversary of Marley’s Legend album.Marley: They cannot stop it, they cannot stop the positive, they cannot stop it. Phish (Phish Food), Elton John (Goodbye Yellow Brickle Road), Queen (Bohemian Raspberry), Jerry Garcia (Cherry Garcia, Chocolate Cherry Garcia), Dave Matthews Band (One Sweet Whirled and Magic Brownies), Willie Nelson (Country Peach Cobbler), Barenaked Ladies (If I Had $1,000,000) Guster (Getting Down), the Bonnaroo Festival (Coffee Caramel Buzz), England’s Glastonbury festival (Glastonberry) band John Lennon (Imagine Whirled Peace), are other musical acts and events that have been honored by the Ice Cream company.
#Bob marley ganja ice cream cracker#
We don’t do it through music, we do it through ice cream.”Īccording to, a portion of proceeds from the limited-batch banana ice cream with caramel and graham cracker swirls and fudge peace signs will benefit a youth empowerment program in Jamaica, One Love Camp. That’s very connected to the kind of company we want to be. In a video announcing the latest treat in a long line of special flavors, Jeff Furman, board member at the conscious ice cream company says, “I mean, the words ‘one love, one heart,’ that touches everybody in every language. The flavor was created in partnership with the Marley family, according to a press release. BURLINGTON, VT (CBS4) – Ben & Jerry’s is honoring the memory of late reggae icon Bob Marley on the 36th anniversary of his death with a new ice cream flavor, One Love.